"Dirt is a laundry brand that will have you swearing off supermarket brands forever" - Ruush

You've evolved a lot in the last decade, your household products should be keeping step.

If you're still hiding your laundry detergent bottles (with their hidden ingredients) under the sink, then you've landed in the right place.

Welcome to the world of Dirt.

An Australian and New Zealand owned company that's captured the hearts of more than 100,000 people with their "Clean Clothes, Clean Planet" philosophy.

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"The Dirt Company, an Eco Alternative to Supermarket Laundry Detergent That’s Great for Your Clothes, Skin, Wallet and the Planet"

More than clean clothes..

Even today, if you take a walk down the laundry aisle in the supermarket you'll notice loads of laundry products dressed up in plastic packaging that looks like the brainchild of a 80's CMO shouting "we need more colour".

The truth is, the laundry aisle does not need more colour. More water. More volume. More options. More chemicals or more cost.

It needs less.

Products that contain as little water as possible, packaged in as little packaging as possible, that perform the best that is possible, while keeping the chemical footprint as minimal as possible.

Products that bring value to the consumer in the form of what they need, and value to the planet in the form of what they can leave out.

That is the premise of The Dirt Company.

A laundry product that does one thing better than anyone: create better products, and do less harm along the way.

For a limited time

Grab a mini free, with every order

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"So easy to order, great product to use and reducing waste makes this one of the best experiences with a product I discovered on Facebook"

Phyllis C
Dirt original laundry detergent bottle and refill pack in recycled cardboard box

It’s laundry, but not as you know it.

Our ingredients are the healthy choice for your clothes, your home, and the planet.

Our products contain nothing unnecessary, like excess water or bubbling agents that are designed to make you feel like you’re getting more value, when in reality, the opposite is true.

Our packaging is minimised both with recyclable materials and a clean design aesthetic, fitting into your space rather than dominating it.

We reuse all our waste, we have a circular system. Just like the milkman, we collect your refill packs, and reuse them. When we can't reuse them due to wear and tear, we recycle them.

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