"Dirt is a laundry brand that will have you swearing off supermarket brands forever" - Ruush
You've evolved a lot in the last decade, your household products should be keeping step.
If you're still hiding your laundry detergent bottles (with their hidden ingredients) under the sink, then you've landed in the right place.
Welcome to the world of Dirt.
An Australian and New Zealand owned company that's captured the hearts of more than 100,000 people with their "Clean Clothes, Clean Planet" philosophy.
More than clean clothes..
Even today, if you take a walk down the laundry aisle in the supermarket you'll notice loads of laundry products dressed up in plastic packaging that looks like the brainchild of a 80's CMO shouting "we need more colour".
The truth is, the laundry aisle does not need more colour. More water. More volume. More options. More chemicals or more cost.
It needs less.
Products that contain as little water as possible, packaged in as little packaging as possible, that perform the best that is possible, while keeping the chemical footprint as minimal as possible.
Products that bring value to the consumer in the form of what they need, and value to the planet in the form of what they can leave out.
That is the premise of The Dirt Company.
A laundry product that does one thing better than anyone: create better products, and do less harm along the way.