There are two 'types' of ingredients in our laundry detergent and our wool and delicate wash. 

The "active cleaning ingredients", the workhorses and "supporting ingredients", the balancing ingredients that allow the active ones to thrive. 

We're here with a bit more detail on our active cleaning ingredients and just what their job is in keeping your clothes clean and crisp. 

If you're not into how stuff works, then hot warning, this ain't for you! 

But on a quiet news day, it's actually very interesting stuff. 

Natural fragrance

The job of our natural fragrance is to make things smell nice, without being overpowering. 

Not "eco" or "naturally derived", our fragrance is made from essential oils. Unlike synthetic fragrances, natural fragrances will not bond to bad odours, they'll simply add a bit of niceness to your wash. 

In our laundry detergent, our fragrance is made up of Cedarwood, Tonka bean, Lemon, Lavandin, Bergamot, Lavender and Eucalyptus essential oils. This gives your clothes that spring fresh smell when you remove them from the machine. 

In our wool and delicate wash, our fragrance is made up of Lemon, Bergamot, Clove Leaf, Nutmeg, Lavender, Geranium, Cedarwood, Patchouli. It smells sweeter, but still pretty crisp. 


Surfactants help to remove the daily grime from your clothes. They are a unique molecule with the ability to bond with both oil and water. 

A surfactant will hunt oil molecules bond with them, and then - thanks to the end bonded to water - dislodge the oil particle into the water and wash it away.

Doesn’t matter whether the oil is on your skin, spilled down your front, or in your pan. The surfactant will bond with it, to allow it to be carried away with the wash run off. 

Our surfactants are naturally derived, which means they are not petroleum based, but rather come from coconut and certified (no deforestation palm). 


Enzymes are proteins that act as catalysts. When one substance needs to be transformed into another, nature uses enzymes to speed up the process. In our stomachs for example, enzymes break down food into tiny particles to be converted into energy.

They do nearly the same thing in your clothes. They break down protein stains into their individual fatty particles. The surfactants then come along and bond to these little fatties, and lift them right out of your clothes. 

Because of the job they do, we can use less surfactants, and create a more effective detergent, even at lower temperatures. 

Also, as you might have already guessed, enzymes are completely organic, and naturally occurring in our environment. Like the rest of our ingredients, they are 100% biodegradable too. 

Pretty neat huh? 




Gosha Wirya